When it comes to having a cult following, few companies can attest to possessing this quality. When it comes to companies that were developed as a reflection of their founders, few companies can own up to it. On the other hand, Lime Crime and Doe Deere displays both qualities equally. Doe Deere is the founder of Lime Crime, which is a leader in makeup products. The brand has been around for nine years, and it has taken over the industry in only a few short years. Doe Deere currently resides in Los Angeles, California, but she was born and raised in Russia. This is her home, and she loves it, but at the age of 17, she moved to New York City to begin a career in music. While in New York, she would join a local band, which ended up teaching her a few things. These few things would actually pay off later in life. Deere actually met her current husband while playing in the same band. She spent 14 years in New York City in which nine of those years were in the borough of Brooklyn.
After the band fizzled out, Deere’s passion came into fruition, and she attended FIT in New York City. Her major was in fashion design, and this major would play a major role in the next few years. To her, makeup and fashion goes hand-to-hand. Every since she was a child, Deere and her friends would play dress-up while wearing makeup. Deere always used the boldest and brightest of colors. She always seem to have an entrepreneurial spirit in a sense. At the age of 13, she sold temporary tattoos to her classmates in Russia. While performing in the band, it taught her about marketing. By the time Lime Crime came into fruition in 2008, she already had a firm understanding of doing business as well as an understanding for owning a business.
Deere stuck to her principles, passion and beliefs. She believes that everyone has something that they’re good at and the best advice would be is to stick with what you’re good at. This notion rings true on all levels as she applies this logic into her very own business. Lime Crime has changed the game, especially when it comes to makeup. The brand’s Velvetine lipsticks are its best sellers. The Velvetine lipsticks come in a myriad of colors. Some are deep and rich while others are bold and bright. For those who want to stand out in a crowd, Lime Crime will definitely make it possible
(https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns). Doe Deere is here to stay and the brand is consistently growing at a dramatic rate. The future looks pretty bright for the Russian-born American, and her eclectic company.