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Understanding Steve Lesnard’s View on Digital Marketing

Social platforms now have everything to do with why we are making in a primarily digital fashion. It’s still a new thing for many businesses, but that’s because they are just now realizing how powerful social media can be.

Steve Lesnard recently wrote an article on how social mediums are taking over the way we do business and how we sell products. Selling with social platforms can be a great way to sell and get more traction, but if they aren’t being used properly they aren’t effective.

It does take some doing right to cut through the noise, and it takes a lot of time to figure out exactly how to do this. Once you find a way to cut through the noise, you’ll see the benefits of it.

Those who put the consumer at the heart of it all will come out clear winners. At least Steve Lesnard believes this to be true. When preparing to market the next product, approach the idea carefully. There are some great ways that Steve recommends you do this.

The first tip that Steve Lesnard gives is to keep it simple but make it memorable. If you are able to do this, you’ll be halfway there. The greatest example there is, is Walt Disney. He believed that in order to get it done right, you have to “get the story line right”.

He believes it’s all about the benefits, and it’s making clear what those benefits are for your consumer. Keeping things simple will get everyone on the same page. Make sure it’s customer-focused.

The second idea that Steve Lesnard gives for success in digital marketing is to “bring the product to life”. This is when you enter into the customer experience. The second part of this is how it looks on you or how it may perform for you.

Yeti made it a point to use imagery to create the right selling environment. This is why they put things in the context in which they believe they can be used. It helps the customer see how they can benefit from it.

How do your consumers see you?

Find out more about Steve Lesnard: https://twitter.com/stevelesnard

USHEALTH Advisors Drops Some Fun Facts About The Human Brain

Even though it’s the part of your body you think with, most people don’t put a lot of thought into their brain. USHEALTH Advisors wants people to know more about their brains and how amazing they truly are. For thousands of years, people have studied brains but there is still much that has not been uncovered.

There are organizations wholly dedicated to learning about brains such as the Dana Alliance for Brain Initiatives. This organization was established in 1993 in order to spread information about this organ in a way that regular people could understand. It’s now a global organization that has more than 600 members.

Learn more about the organization of UShealth Advisors at crunchbase.com

This organization hosts events around the world every year. Some of these are the New York City Regional Brain Bee Competition, Cognitive Fitness at Work, and the Lending Library. USHEALTH Advisors says this organization’s most important annual event is Brain Awareness Week.

The first Brain Awareness Week was held in 1996. In just the U.S. over 160 organizations took part. Today, this week is recognized in 42 countries and 44 American states. 895 individual events are held during Brain Awareness Week.

There are many types of events held for this week according to USHEALTH Advisors. This includes neuroscience labs holding an open house, schools holding workshops, brain-focused exhibitions, and community lectures.

USHEALTH Advisors provided some fun facts about the brain. First, the average brain only weighs three pounds and 75% of that is water. Brain surgery was occurring as early as the Stone Age, anthropologists report. The brain triples in size in a person’s first year of life and starts shrinking during middle age. The brain consumes 20% of the blood and oxygen in your body which powers around 100 billion neurons. The brain doesn’t have any pain receptors so when you have a headache it’s actually being caused by your nerves and muscles in the head and neck.

View: https://www.ushacareers.com/careers/

TJ Maloney Welcomes Newcomers to Lincolnshire Management Team

In June, Chairman, and CEO of Lincolnshire Management Inc., TJ Maloney, welcomed four newcomers to their team at Lincolnshire Management. Lincolnshire is a private equity firm located in New York City, although it has an office in Chicago.

TJ Maloney announced Matthew Nacier would be rejoining the firm as a senior associate. In addition, T J Maloney welcomed Nicolas Vega Llona as a new senior associate, as well as two new analysts, Yashna Ginodia and Georg Stoit-Nielsen.

Maloney said in his statement that, “These additions to the team reflect the strong commitment we have to growing our staff with talented professionals who share our passion for our hands-on investing approach. They will work with our teams to help find new investment opportunities and drive growth in our portfolio.”

The firm, which was founded in 1986 is a middle-market private equity firm which invests in acquisitions of private companies and recapitalizations. They are also known to invest in corporate divestitures and management buyouts. Currently, Lincolnshire Management manages over $1.7 billion in private equity capital under the direction of TJ Maloney.

Lincolnshire Management has an impeccable 33-year track record of investing.

Some of Lincolnshire’s current investment portfolio includes Dulbo Holdings, Inc., Allison Marine, True Temper Sports, Nursery Supply, Inc., Latite, and Desch Plantpak.

Recently, Lincolnshire sold some of its acquisitions. They include Holley Performance, Amports, Inc., and Fabbri Group.

TJ Maloney himself has had many accomplishments in his career. Maloney, who joined Lincolnshire in 1993, previously served as an intern CEO of Credentials. He attended Boston College where he received his BA. He had a law practice in New York City after graduating from Fordham Law School in 1979.

TJ Maloney has lectured extensively and has been a guest lecturer at many universities. He serves on the Board of Trustees of Boston College. He once served on the Board of Trustees of Fordham University.

In 2007, Maloney was presented the Richard J Bennett Memorial Award from Fordham Law School. This prestigious award recognizes corporate leaders with excellent moral standards.

With the leadership of Maloney and his team of professionals, Lincolnshire will continue to grow and flourish.

Follow this link to learn more https://www.bloomberg.com/profile/person/2009927

Vijay Eswaran and the Sphere of Silence

Sphere of Self-Management

In his latest book, the Sphere of Silence (2005), Vijay Eswaran, executive officer of the Q1 Group advocates an hour a day of silence as a means to getting to know and like oneself better. Ultimately, says Vijay Eswaran this leads to better productivity and he understands productivity as a direct outcome of spending time with oneself as a time for reflection on things that matter to oneself. Sphere of Silence has been called a meticulously powerful book leading a person to a method of tranquility.

Practice of Silence

The practice put forth in the book is for a person to spend time in self-reflection daily, which Vijay Eswaran witnessed while he was staying at a Franciscan Monastery in Italy when a youth. But it wasn’t only the example of the Franciscan monks that inspired him to the sphere of silence, but it was his grandfather, who was very instrumental in his upbringing to be encouraged with this idea of the healing qualities of spending time of silence daily. According to Vijay Eswaran this time of putting self in an atmosphere of silence, where no talking or listening to music is for self-managing purposes.

Silence in Noted Leaders

Vijay Eswaran notes many. leading historical figures in his book who used silence as a self-managing practice: Gandhi, Picasso, Mandela, to name a few. The silence is not meant to be used in growing one’s legs in a lotus position since that would be Vedic yoga, but this sphere of silence is meant to be for recapturing the joy of being oneself, rather than expending oneself for others without exercising self-control and motivation that comes from deep within oneself.

Sphere and QI

Vijay Eswaran recommends his method of self-control, self-management and inner guidance of using silence to start a day to his associates throughout his organizations, which is the QI group of companies he has founded and acts as the executive officer. One of the amazing things about the method of the sphere of silence is the powerful force it has on this new generation who Vijay Eswaran, believes spend more time in service to others than the previous generation, called baby-boomers, yet are left with less meaning in their lives when it should be otherwise.

Breaking the Habits that Bind Us

According to Vijay Eswaran, we become bound by the boundaries we set, which are boundaries that others have set for us and we grow up to accept them without questioning them. The Sphere of Silence is meant to give each person a set of tools to use to begin proper self-management again, to question the habits that bind us to value, rules, and regulating behaviors that do not ring true with our deepest self. In the wakeful state of inner silence and external silence, practiced daily, we can return to values that we freely choose and practice rather than to be swept away on the moral platitudes fed to us by society or the pressure groups, fads, and isms that produce a wealth of attitude but often do not free people to be themselves. Vijay ultimately would want this for everyone, but to those who are part of his QI Group, he would ask them to adopt these methods to free themselves to be the best they can become in their works.

Andrey Andreev: Connecting People Across the World

The mastermind behind Badoo, currently the most expansive dating site with a record number of users, is Andrey Andreev. Andreev is a successful entrepreneur with an eye for potential in new ideas. In 2014, he invested a large amount of money in Bumble, which has grown to be widely recognized and praised amongst people looking to date and find friends. The growth and success of Bumble would not have been possible without Andreev’s talent in developing new businesses.

Born in Moscow, Russia, Andreev currently resides in London, England, where the headquarters of Badoo is located. Andrey Andreev did not rise through the ranks in a typical fashion, dropping out of college at 18 with a desire to travel the world. Andreev built up his wealth gradually with savvy business decisions and a strong focus on his desire to connect people online. 

Andrey Andreev’s first major success was the creation of a site that allowed website owners to track traffic on their sites. This allowed them to target certain demographics and evaluate the performance of their websites. This business was known as SpyLog and was an innovative idea at the time. As he expanded his web development skills, a natural strength for Andreev, he also began working on a series of progressive dating apps. He now works on Badoo, Bumble, and Chappy, which is a dating site for gay men. 300 developers work at the Badoo headquarters and are involved with the other dating sites as well. 

Single at 45, Andreev is incredibly focused on his career and is always on the lookout for new ideas. Now that he has achieved such impressive success, he can focus on creating content that would not have been possible at the beginning of his career. When he isn’t hard at work, Andreev enjoys creating new recipes in the kitchen. His passion for cooking is only second to the businesses he has created.

 

More on Andrey´s biography https://en.wikipedia.org/wiki/Andrey_Andreev

Perry Mandera has Worked to Build a Productive Company and Improve the Lives of Others

 Custom Companies owner Perry Mandera has spent years building a profitable business and helping others. After serving in the Marines, he decided to enter into the transportation business. Mandera started the business with two trucks and today has over 2,000. Giving to children’s charities and those suffering with long-term illnesses has been a priority for Perry Mandera also. He gives personally to these charities and makes donations through his company’s foundation Custom Cares Charities.

The headquarters of Custom Companies is located in Northlake, Illinois. While serving in the Marines Perry Mandera worked in logistics, heavy equipment and transportation. He took this knowledge and formed Custom Companies. The company offers direct mail distribution, inter-modal services, logistics management, local cartage and expedited ground shipping. Along with building Custom Companies, Perry Mandera is concerned with improving the lives of children (LinkedIn). 

The Mercy Home for Boys and Girls is a charity Mandera has supported for many years. Priests founded this home in 1887 to help local homeless teenage boys. It began in a library and now has various locations around Chicago. Today, the program offers vocational and sports programs. The charity has helped over 300,000 people. Perry Mandera believes when children have their needs fulfilled and mentors they have a greater chance for success.

Helping people suffering from long-term illnesses has been a priority for Perry Mandera. Realizing the complications families face when caring for those suffering with long-term illnesses, Perry Mandera gives to organizations that will help the family and the individual. The American Cancer Society, Breast Cancer Research Foundation, Toys for Tots, The National MS Society and the Special Olympics are just a few the charities he supports. 

Perry Mandera organization Custom Cares Charities helps communities after a natural disaster , those suffering with handicapping illnesses, and veterans. The organization hires veterans and helps them find jobs. Custom Care Charities actively encourages companies to hire veterans.

Illinois business owner Perry Mandera has worked to build a productive and profitable company. He has put effort in building and improving the lives of others also.

 
More on Mandera´s philanthropic projects at https://gazetteday.com/2018/01/perry-mandera-perpetuates-spirit-giving/

The Outstanding Steve Ritchie

Steve Ritchie is a phenomenal businessman who resides in Louisville, Kentucky in the United States. He went to Seneca High School for his early studies. Currently, he serves as the CEO and president of Papa John’s. The franchise began its operations in 2011 and became global reaching out to customers across the world. It deals with making and selling pizza of all varieties and has ranked among the leading companies in the globe. According to scope, the organization is active in 50 states in the US. On the flip side, clients from over 45 countries outside the US enjoy delicious Papa John’s pizza. On that account, Steve Ritchie is the leader of about 120,000 employees.

In 2002, Steve Ritchie joined Papa John’s as the director of operations until 2006. Since he had adept skills, he moved to another rank as the operating partner where he worked until 2010. He then moved to Calistoga Bakery Café and became the operations consultant until August 2011. Steve Ritchie made a comeback to Papa John’s with more expertise in the food industry. He rose up to the senior vice president position from 2011 to 2013 and did an incredible job as an entrepreneur. In 2015, he got another title as the chief operating officer and president that he has until now.

Steve Ritchie has worked in Papa John’s for over two decades, and he continues to bring change. He believes in hiring employees and training them so that they perform well at what they do. Further, he brings auditors to ascertain the operations of the company, whether it is in a good state. If there are improvement areas, Steve implements them as a proactive leader. He is the board of directors at the business to ensure that everything is running smoothly.

Papa John’s has received a lot of positive reviews from clients who consume the mouthwatering food. Customers also enjoy huge discounts from time to time up to about 30% using a promotion code. Steve Ritchie, therefore, values all the clients who buy their products and strive to retain them as well. The highlight is that the delicacy is always fresh, and people globally can take a bite of the tasty item. When the company introduced the pepperoni pizza, it received a massive following since many people like the flavor.

Under Papa John’s Foundation, Steve Ritchie has connected to members of the community through significant contributions. The notable one is when he partnered with the Mayor and other sponsors to give children swimming options in Louisville. In addition to that, the kids ate pizza of their choice at no charge. It was one of the donations that the firm has done since its inception. For this reason, Steve Ritchie is philanthropic and a top-notch business executive.

Marco Antonio Marques da Silva as an Influential Figure

One of the most influential judges of the Courts of Appeal earned the Doctor Honoris Causa as recognition of his intellect and ethical position. Commonly known by his full names, Marco Antonio Marques da Silva, the judge is a motivating factor for younger generations studying law. Marco Antonio Marques da Silva managed to inspire his community through his profession and actions in the quest for justice (Youtube). 

Educational and Professional Qualifications 

In 1981, Marco Antonio Marques da Silva graduated from the PUC-SP School of Law. Given the passion for taking a more professional approach, he pursued a master’s degree and later pursued a doctorate in criminal law. Upon beginning his career, he worked in several positions in the field of law. The formal job as a member of the state judiciary enabled him to travel across the country to perform his official responsibilities. Marco Antonio Marques da Silva served as a substitute judge before becoming a full-time member of the Courts of Appeals. 

Authorship 

Aside from being a judge,  Marques da Silva is an author of 14 books that relate to his profession. These books portray his broad understanding of the field of law, which is impressive even to his fellow professors. One of his books attained him the Light of Recognition provided by the University of Lisbon. It was the Luso-Brazillian Treaty of Human Dignity released in 2009. 

Decisions and Recognition 

Marco Antonio Marques da Silva made many effective decisions as a judge that set a foundation for the legal precedent in Brazil. The judge showed his intellectual and ethical ability when he handled a case where the public prosecutor’s office illegally collected evidence. He concluded that since the evidence was obtained using a wiretap under the office of the prosecutor, it remained unacceptable. It is through such decisions that judge Marco Antonio Marques da Silva is a remarkable role model for future generations. 

 
Find out more about Judge Marco Antonio´s biography at https://marcoantoniomarquesdasilva.com/

Jeremy Goldstein’s Wine Dinner Event

Attorney Jeremy Goldstein is worth his weight in gold. This phenomenal lawyer has a unique way of getting things done in the boardroom. Goldstein earns a living because he has been well-trained in a number of subjects. His list of accomplishments includes an M.A. from the University of Chicago and a J.D. from New York University School of Law. In addition to that, he attained a B.A. cum laude from Cornel University. All of this training and education has led to a very successful career in law. Advisory services is what he technically specializes in. Some of the top management teams, CEOs and corporations have worked closely with Jeremy Goldstein. Being a part of large transactions is also no exception to the rule for this fellow. In the past decade, Goldstein has participated in some of America’s biggest corporate transaction. This includes working with:

 

  • Goldman Sachs

 

  • AT&T Corporation

 

  • Duke Energy

 

  • Verizon Wireless

 

  • Sears Roebuck

 

  • South African Breweries

 

  • Bank of America

 

  • Merck

 

  • Miller Brewing Company

 

  • Philips Petroleum Company

 

  • And more

 

 

Supporting people who struggle with mental disabilities is another one of his passions. In some way, Goldstein is a jack of all trades kind of guy. Working on Fountain House’s Board of Directors has led him to change the lives of many deserving individuals. By working for Fountain House, he has personally affected mental-illness patients in a number of ways, and this is a good thing. Fountain House is a nonprofit organization that was started back in 1944. A group of individuals who were patients at Rockland State Hospital actually founded the organization.

 

Hosting wine dinners has definitely been a blessing for Fountain House because these exceptional events have raised copious amounts of capital. Jeremy Goldstein has used his business-savvy sense and personal connections to network with high-profile individuals. Ticket prices for his wine dinner on May 21, 2019, was estimated at $5,000. This capital has gone on to serve Fountain house in a myriad of ways.

 

Visit http://officialjeremygoldstein.com/ to learn more.

 

Pushing The Envelope Even Further: Smita Shah

Smita Shah is a woman who is not afraid to take chances. She learned early on that she was very smart and had an aptitude for math and science. She was able to put those talents to good use in college where she graduated with degrees from Northwestern, MIT, and Oxford. She went on to found one of the premiere technology companies in 1998. The company is called SPAAN Tech and it was a breakthrough in the industry. Now Smita Shah has been running the company for more than twenty years and wants women to know that they can do anything if they set their minds to it. In a recent interview, she gives women advice on how to make their business dreams a reality.

 

One of the key things that Smita Shah talks about when it comes to female entrepreneurs is self image. In a business world that is dominated by men, women need to take a step back and take a look at themselves in a positive light. One of the ways that women can conquer the world of entrepreneurship is to connect with other women who were in the same position they are. Being able to realize that one woman can make it in the business world, maybe they can make it too.

 

Another thing that Smita Shah points out is that businesses owned by women are on the rise. The first thing that she tells women who want to be entrepreneurs is to believe in themselves. If they have a great idea that could work well in the market then they should go for it. Being able to believe in yourself will make the employees feel good about their work as well. This is why staying positive is such a crucial element to making it in the business world today.

 

A third thing that Smita Shah discusses is examining a women’s abilities in the workforce. This means that women can focus on what they know best instead of trying to stretch themselves too thin in a very competitive business environment. Not everyone can run a business effectively but if a woman has a talent for keeping excellent accounting records then she can contribute to a business in that sense. She knows that her talent will be used to the utmost effectiveness and that is how a woman can get ahead in whatever field she chooses. Learn more: https://cee.mit.edu/tag/smita-shah/

 

These are just a few things Smita Shah uses to help women succeed. She has made a blueprint for how to be successful. Now the next generation of female leaders can look to her for inspiration. Helping women realize their potential to succeed is what it is all about for Smita Shah.

Connect with Smita on LinkedIn