Desiree Perez is an executive in the music industry. she is the chief operating officer at Roc Nation, a company founded by Jay Z. She has been friends with Jay Z for nearly 20 years and has been vital in helping him grow and develop his business empire. She is said to be highly efficient at mentally crunching numbers and brings a very strong negotiating style to the table.
She is involved in all aspects of Roc Nation. This includes publishing, operations, and signing new talent. Desiree Perez has been credited with turning around the fortunes of the Tidal music app. When she first got involved with this app it was very much an also-ran. After signing critical deals with artists such as Rihanna and Kanye West many people started to subscribe to Tidal.
Billboard recently released their Power 100 list for 2019. In 41st place, Shawn Jay Z” Carter, Jay Brown, and Desiree Perez were on this list. Billboard cited that the On the Run II tour made $254 million as one reason they were on this list. They also noted that Jay Z was twice listed on the Top 25 Tours chart, an achievement that hasn’t been done in a decade. The article also talked about Roc Nation partnering with S10 Entertainment & Media which is a deal that Desiree Perez together.
Desiree Perez is married to OG Juan. They are regarded as “real friends” by Jay Z and Beyonce. Both Jay Z and Beyonce have referenced OG Juan and Desiree Perez a number of times in their music. This includes their recent trilogy of music which started with Beyonce’s “Lemonade”, followed by Jay Z’s “4:44”, and culminating in their “EVERYTHING IS LOVE” release. Both Desiree Perez and her husband had shoutouts during this collection of songs.
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