L’Oréal held its second annual beauty and fashion show on 30th September on a floating catwalk. The event was held at the center of the French capital, Paris on the shores of river Seine. The event served two main purposes. Firstly, it was an opportunity for L’Oréal to showcase its commitment to making beauty and fashion more accessible. Secondly, the event also served to show off the season’s new looks and present the latest ideas to the public. The event was graced by some of the top brass in the fashion industry.
Nicolas Krafft’s Tenure at Loreal
It would be inappropriate to mention L’Oréal’s success and the milestones they have achieved over the years without mentioning Nicolas Krafft. Nicolas has used his expertise in business development to steer L’Oréal into new markets and spearhead its growth during his tenure as the Vice President for Global Business Development. L’Oréal is a beauty company that specializes in matters of beauty and fashion. L’Oréal has been credited with providing its customers with high-quality products that are tailor-made to meet their customers’ needs.
Nicolas Krafft, through his commitment and dedication, has been able to increase the company’s market share through exhibitions and development of several brands. L’Oréal is credited with producing some of the leading world brands that have taken over the globe by storm. L’Oréal has managed to achieve great success by leveraging on the labor and talent of the industry’s finest. Their aggressive marketing has also played a pivotal role in creating new markets all over the world.
Role of Women During the Paris Exhibition
Leading women in the beauty and fashion industry took center stage during the Paris exhibition. Celebrities took the chance to showcase L’Oréal’s latest products on the 60-meter long floating runway. Some of the celebrities that graced the event included Louise Bourgoin, Elle Fanning, and Eva Longoria.
Paris is the capital of L’Oréal’s beauty products. In essence, the city provided a fertile ground for the company to solidify its spot as the unopposed global leader in beauty and fashion. Diversity and creativity took center stage during the event. Apart from the leading fashion icons who attended the event, other high-flying personalities from the showbiz industry also showed up to support the event: they included Paralympic stars Marie Bochet and Game of Thrones actor Nicolaj Coster-Waldau.
As the editor of Vogue, Donata Meirelles is someone who is incredibly well versed with the fashion industry and is also considered to be a notable fashion icon within this industry. She has had a big influence on Vogue Brazil and the development that it has had over the years. As a prominent figure, she is looked up to by thousands who want to emulate her sense of style and fashion that she wears. To learn more about Donata Meirelles view her Crunchbase profile
Meirelles regularly authored articles wherein she spoke about the different tips that she incorporated into her own sense of style. Many of her articles consisted of her reviewing collections put out by major brands and the ways in which her readers could incorporate the latest fashion.
One of the more recent articles that Meirelles was with regards to the transparent bag. The transparent bag is being considered as the newest and hottest trend for the summer and is something that many brands are looking to incorporate. Louis Vuitton was one of the first brands to showcase this new trend in their 2019 Spring/Summer collection, with influential personalities like Rhianna quickly picking up the look. In the article, Donata Meirelles engages with her readers by telling them about the different ways in which they too could incorporate this stylish new accessory.
One of the first things that she talks about is having a wallet within the transparent bag. Often, you need to keep things that you don’t want being shown to others. These may include your money, cards, your license or anything that you would keep inside this wallet. She states that the wallet should either be in neutral tones or in metallic hues to help it look more seamless with the transparent bag. She states that using a sunglass case is also good when trying to store your sunglasses in your transparent bag. Making sure that your sunglass case is not too jarring as compared to the wallet is important.
Often, brands come out with makeup products that look amazing on the outside, and Donata Meirelles states that showing these off is great when you have a transparent bag. Mobile phones have become essentials that we like to carry along and is something that you don’t need to conceal when carrying around a transparent bag. Alternatively, you could also use a phone cover or case that matches with the rest of your bag to make it look even better.
Learn more: https://www.business.com/advice/member/p/donata-meirelles/
Sunday Riley is a rising beauty company that was started by none other than Sunday Riley herself. Her unique approach to the beauty market has allowed her to gain quite the following since the company was launched back in 2009. Sunday Riley is focused on green technology, which means they use botanicals along with scientific ingredients to develop high-quality products that provide great results on the skin. Today, Sunday Riley has just over a dozen different beauty products that they sell to their customers, all of which are high quality, elegantly packaged, and guaranteed to provide results.
One of the big sellers at Sunday Riley’s company is the Luna Sleeping Night Oil, which is designed to help reduce the signs of aging on the face. Retinol is one of the primary ingredients in this face oil, which is gentle and rejuvenating to the surface of the skin in its refined oil form. Luna SLeeping Night Oil is made using essential oils as well, such as blue tansy and chamomile.
Next up is Sunday’s Ultra Clarifying Face Oil, or U.F.O. for short. This product is meant to help minimize breakouts by providing a deep cleanse and keeping the skin hydrated. Although U.F.O. contains salicylic acid, which can actually dry out the skin, Sunday created the perfect blend with various botanicals like tea tree oil and black cumin to leave the skin hydrated by the end of the process.
Even though Sunday Riley only maintains a line of 13 products, they have been expertly developed to provide results on nearly all skin types. All of Sunday Riley’s products are safety tested and are cruelty-free. To keep them compatible with as many people as possible, Sunday Riley’s products are developed without fragrances or gluten and they are also free of sulfates and parabens. Sunday Riley’s products can be found on her website as well as other online beauty retailers, such as Sephora.