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Understanding Steve Lesnard’s View on Digital Marketing

Social platforms now have everything to do with why we are making in a primarily digital fashion. It’s still a new thing for many businesses, but that’s because they are just now realizing how powerful social media can be.

Steve Lesnard recently wrote an article on how social mediums are taking over the way we do business and how we sell products. Selling with social platforms can be a great way to sell and get more traction, but if they aren’t being used properly they aren’t effective.

It does take some doing right to cut through the noise, and it takes a lot of time to figure out exactly how to do this. Once you find a way to cut through the noise, you’ll see the benefits of it.

Those who put the consumer at the heart of it all will come out clear winners. At least Steve Lesnard believes this to be true. When preparing to market the next product, approach the idea carefully. There are some great ways that Steve recommends you do this.

The first tip that Steve Lesnard gives is to keep it simple but make it memorable. If you are able to do this, you’ll be halfway there. The greatest example there is, is Walt Disney. He believed that in order to get it done right, you have to “get the story line right”.

He believes it’s all about the benefits, and it’s making clear what those benefits are for your consumer. Keeping things simple will get everyone on the same page. Make sure it’s customer-focused.

The second idea that Steve Lesnard gives for success in digital marketing is to “bring the product to life”. This is when you enter into the customer experience. The second part of this is how it looks on you or how it may perform for you.

Yeti made it a point to use imagery to create the right selling environment. This is why they put things in the context in which they believe they can be used. It helps the customer see how they can benefit from it.

How do your consumers see you?

Find out more about Steve Lesnard: https://twitter.com/stevelesnard

TJ Maloney Welcomes Newcomers to Lincolnshire Management Team

In June, Chairman, and CEO of Lincolnshire Management Inc., TJ Maloney, welcomed four newcomers to their team at Lincolnshire Management. Lincolnshire is a private equity firm located in New York City, although it has an office in Chicago.

TJ Maloney announced Matthew Nacier would be rejoining the firm as a senior associate. In addition, T J Maloney welcomed Nicolas Vega Llona as a new senior associate, as well as two new analysts, Yashna Ginodia and Georg Stoit-Nielsen.

Maloney said in his statement that, “These additions to the team reflect the strong commitment we have to growing our staff with talented professionals who share our passion for our hands-on investing approach. They will work with our teams to help find new investment opportunities and drive growth in our portfolio.”

The firm, which was founded in 1986 is a middle-market private equity firm which invests in acquisitions of private companies and recapitalizations. They are also known to invest in corporate divestitures and management buyouts. Currently, Lincolnshire Management manages over $1.7 billion in private equity capital under the direction of TJ Maloney.

Lincolnshire Management has an impeccable 33-year track record of investing.

Some of Lincolnshire’s current investment portfolio includes Dulbo Holdings, Inc., Allison Marine, True Temper Sports, Nursery Supply, Inc., Latite, and Desch Plantpak.

Recently, Lincolnshire sold some of its acquisitions. They include Holley Performance, Amports, Inc., and Fabbri Group.

TJ Maloney himself has had many accomplishments in his career. Maloney, who joined Lincolnshire in 1993, previously served as an intern CEO of Credentials. He attended Boston College where he received his BA. He had a law practice in New York City after graduating from Fordham Law School in 1979.

TJ Maloney has lectured extensively and has been a guest lecturer at many universities. He serves on the Board of Trustees of Boston College. He once served on the Board of Trustees of Fordham University.

In 2007, Maloney was presented the Richard J Bennett Memorial Award from Fordham Law School. This prestigious award recognizes corporate leaders with excellent moral standards.

With the leadership of Maloney and his team of professionals, Lincolnshire will continue to grow and flourish.

Follow this link to learn more https://www.bloomberg.com/profile/person/2009927

Vijay Eswaran and the Sphere of Silence

Sphere of Self-Management

In his latest book, the Sphere of Silence (2005), Vijay Eswaran, executive officer of the Q1 Group advocates an hour a day of silence as a means to getting to know and like oneself better. Ultimately, says Vijay Eswaran this leads to better productivity and he understands productivity as a direct outcome of spending time with oneself as a time for reflection on things that matter to oneself. Sphere of Silence has been called a meticulously powerful book leading a person to a method of tranquility.

Practice of Silence

The practice put forth in the book is for a person to spend time in self-reflection daily, which Vijay Eswaran witnessed while he was staying at a Franciscan Monastery in Italy when a youth. But it wasn’t only the example of the Franciscan monks that inspired him to the sphere of silence, but it was his grandfather, who was very instrumental in his upbringing to be encouraged with this idea of the healing qualities of spending time of silence daily. According to Vijay Eswaran this time of putting self in an atmosphere of silence, where no talking or listening to music is for self-managing purposes.

Silence in Noted Leaders

Vijay Eswaran notes many. leading historical figures in his book who used silence as a self-managing practice: Gandhi, Picasso, Mandela, to name a few. The silence is not meant to be used in growing one’s legs in a lotus position since that would be Vedic yoga, but this sphere of silence is meant to be for recapturing the joy of being oneself, rather than expending oneself for others without exercising self-control and motivation that comes from deep within oneself.

Sphere and QI

Vijay Eswaran recommends his method of self-control, self-management and inner guidance of using silence to start a day to his associates throughout his organizations, which is the QI group of companies he has founded and acts as the executive officer. One of the amazing things about the method of the sphere of silence is the powerful force it has on this new generation who Vijay Eswaran, believes spend more time in service to others than the previous generation, called baby-boomers, yet are left with less meaning in their lives when it should be otherwise.

Breaking the Habits that Bind Us

According to Vijay Eswaran, we become bound by the boundaries we set, which are boundaries that others have set for us and we grow up to accept them without questioning them. The Sphere of Silence is meant to give each person a set of tools to use to begin proper self-management again, to question the habits that bind us to value, rules, and regulating behaviors that do not ring true with our deepest self. In the wakeful state of inner silence and external silence, practiced daily, we can return to values that we freely choose and practice rather than to be swept away on the moral platitudes fed to us by society or the pressure groups, fads, and isms that produce a wealth of attitude but often do not free people to be themselves. Vijay ultimately would want this for everyone, but to those who are part of his QI Group, he would ask them to adopt these methods to free themselves to be the best they can become in their works.

Global Food Products Provider OSI Food Solutions

OSI Food Solutions began as a modest butcher shop in Chicago, Illinois that was opened up in 1928 by German-born Otto Kolschowsky, who first named it Otto and Sons. As the business grew, he relocated it to a suburban area of the city, later acquiring a number of factories to handle its expansion in other states on the west coast such as California, Wisconsin, Utah and Iowa. The company manufactures foods from both private labels and major brands, and supplies them to many popular restaurants like McDonald’s, Pizza Hut, Subway and Starbucks. Also known as OSI Group, OSI Food Solutions has approximately 65 processing facilities in 17 countries in Europe and Asia, in addition to its U.S. operation.

In 2016, the business purchased the building that was once home to the Tyson Food plant for over $7 million, and hired some of Tyson’s former employees to work in its newly acquired factory. OSI Food Solutions also put stock in Baho Food, a European processing company that has 5 factories in Germany and The Netherlands. Because of their quality assurance and safety methods, the group was recognized by the British Safety Council and presented with their Globe of Honour Award. OSI Food Solutions delivers food products that are both cooked and baked, and the type of meats it offers includes meat patties, breakfast sausage, fish, pork and poultry. It also sells vegetables, pizza and other dough-based products.

Led by CEO/CFO Sheldon Lavin, and COO and President David McDonald, the company makes billions of dollars annually, which has given them a ranking on the Forbes magazine list for several years. With more than 20,000 employees at its food processing operations, the business produces high quality items that pass industry safety standards and meet the expectations of their customers. In February of 2016, the company’s CEO Sheldon Lavin accepted the Global Visionary Award for excellent and highly profitable business practices, and its President David McDonald’s philanthropic efforts include providing monetary support to a scholarship fund for the Alpha Gamma Rho fraternity, and giving students who attend his alma mater, Iowa State University, internship opportunities at OSI Group.

The Growth of C&C Alpha Group under the Leadership of Bhanu Choudhrie

Bhanu Choudhrie is the director of C&C Alpha Group and Megalith Financial Acquisition Corp. Born in 1978; he grew in New Delhi with his brother and parents. He studied International Business and Marketing from the University of Boston. He did his internship at JP Morgan before he started to work with C&C Alpha Group. He attained the position of Chief Executive Director in 2001 where he has overseen a great vast of investments from industries such as spa hotels and care homes in the United Kingdom. His role at the firm, together with his brother and other teams is to provide consulting services to startups and capital firms.

According to Bhanu Choudhrie, Alpha utilities, a company owned by C&C Alpha Group plans to enter the water desalination initiative in the Saudi Arabian’s market. The firm owns the Sea Water Osmosis Desalination facility based in Sharjah. It produces and supplies 500,000 gallons of water every day to the Free Trade Zone Authority of Hamriyah and plans to increase this capacity of water to 2 million gallons as demand increases. Bhanu believes this water sector is a critical tool towards the success of the firm. The opportunity comes from the ongoing expansion of infrastructure in the deserts of the UAE. The Acwa Power company, a subset of Alpha, won a contract to construct an independent desalination facility in Rabigh on the coast of Red Sea. See more on Wikipedia.

Apart from desalination projects, C&C Alpha Group, under the leadership of Bhanu Choudhrie, has also undertaken other projects in training of pilots. The firm, through its Alpha Aviation Academy based in Sharjah, trains pilots for the short-term flying airlines and facilitates the recruitment of its pilots to UAE Air Arabia airline. From the growing number of air passengers and cargo shipping, the school now trains over 120 recruits to fulfill the available demand. The firm also has a training center in the Philippines where they train about 500 pilots whom they hope to recruit in the UAE. The training costs $162,000 and takes about 22 months to complete. Bhanu Choudhrie believes that the air demand in the Middle East is acting as the catalyst towards the expansion of training camps in Europe.

Related: https://www.thisismoney.co.uk/money/article-1690283/Millionaire-Interview-Bhanu-Choudhrie.html

 

Chris Burch Elite Traveler Recap

Chris Burch is known as the CEO of the company called Burch Creative Capital, and takes pride in the work that he does for a living. He is familiar with hotel background experience, and is considered a billionaire at the job that he does. He is dedicated with his workforce, and is always big on helping others, and he is known for co-owning Nihi Sumba Island with his friend James Mcbride. The area they took over has now been referenced to one of the best hotels located around the world. Chris Burch takes business very seriously, providing astonishing results when it comes to the finance market in anything he gets his hands on. He has worked with several celebrities, and brought forth positive outcomes to anyone he has worked with. Chris has become partners with Ellen DeGeneres in her lifestyle brand company called ED. She is an inspiring talk show host and they were long ago friends before they worked together. When it comes to him working with his staff, he brings forth a empathic approach towards everyone on his team. His biggest thing is communication, and he asks a lot of questions about the person he is speaking with, along with finding out their triggers and their positive traits. Once he figures all this out, he tries to put himself in their shoes to understand the situation at hand and get to the bottom of where that involves in the marketplace.

Vijay Eswaran talks about his entrepreneurial challenges, leadership style, and success

Today, one of the most notable individuals in the Asian business community is Vijay Eswaran. He is QNET’s and QI Group of Companies’ Founder and Executive Chairman. Today both of his business endeavors are doing really well, and they have made him a lot of fortune. This seasoned entrepreneur who is also an author, philanthropist, and international speaker recently had a sit down with interview.net. Here he talked about his entrepreneurial challenges, leadership style, and success.

Numerous challenges along the way

During this interview, Vijay Eswaran stated that he had faced numerous challenges along his entrepreneurial journey. He went ahead to state that today, even with all the success that he achieves he always faces challenges. This head of QNET and QI Group of Companies went ahead to point out that from experience he had learned that tackling these challenges head-on was the best approach. Vijay stated that in the early stages of his entrepreneur journey, among the many challenges he faced was lack of funds. Lack of connections or support was also a major hurdle for him. The billionaire businessman said that his lucky break came along when he met like-minded partners who believed in his business. He went ahead to sated that having started his business ventures in 1998, by 2000, thanks to good partners and support from his wife, his company QNET had risen to the ranks of the global bigwigs. Vijay Eswaran’s lucrative combination of e-commerce and direct selling put his company in the top three positions among a pool of 42 competitors thanks to high sales.

Leadership style and success

This billionaire businessman also attributed his success to his unique leadership style. He pointed out that to him, the guiding philosophy is “service above self.” Vijay Eswaran pointed out that it’s this philosophy that has guided him through his success to the person he is today. He also stated that this is the guiding philosophy for the employees of his company one which has been vital in their success. “Service over self,” he also stated is a principle that guides him in his philanthropy endeavors.