Doe Deere is known by many people as the CEO of Lime Crime, a vegan and cruelty free makeup company that specializes in make up that features bright, vibrant colors. Deere and her husband started Lime Crime in their apartment in 2008, when Deere was making and altering clothing that she sold on eBay under the name Lime Crime. She started to get comments on her makeup and decided that her bold use of color was something that many people desired.
Lime Crime would be operated by the husband and wife duo for ten years before they sold it, but are still involved. Poppy Angeloff, Deere’s vintage inspired jewelry second company is the couple’s primary focus now. Poppy Angeloff is spun from Victorian style jewelry and is intended to have pieces that are timeless and can be passed down through generations. Deere, who did not have previous experience in jewelry, spent months researching jewelry and jewelry making.
Deere has always had a keen focus on her customers and audience in both of her companies. She takes compliments and feedback from her customers seriously and lives for customers telling her that with her products they have been able to become happier and truer to themselves. Her driving force in her work is color, and the emotional impact color can bring people. Having passion, becoming a customer in your intended field and taking risks are three attributes that Doe Deere believes makes a successful entrepreneur. Deere has embraced how her cosmetics and bold use of color have allowed women to express themselves in ways that they were unable to before and has a passion for making women be more open and love who they are inside and out. It is with Lime Crime and now Poppy Angeloff that Deere hopes to continue to inspire and promote beauty in women around the globe.