Geolocation helps businesses better link up with partners, associates, and customers alike. It boosts the efficacy of a business plan, and LocationSmart helps businesses achieve that goal.
IP geolocation helps them identify mobile platforms linked on the same network, whether that’s the wider internet or a closed intranet. This helps business revenue and regular functions in ways that may not be immediately clear.
A main reason for geolocation services is regulations. Online businesses, for example, need to know where their users are if they extend space on their network. This is a regulation set up by stats and local municipalities, often to safeguard transactions taking place online, but it also works to the business’s benefit, as limiting connections to users within a specific region allows for more reliable connections.
Fraud can still occur, of course, and a business’s existing security protocols may not be enough to stop them. Users with a fraudulent location listed can impact user experience and place a business at risk.
LocationSmart can determine if an IP location is where it claims to be, whether it can’t be immediately recognized or if it is masked to read as though it were somewhere else. This can inform a business to check login credentials and determine if a suspicious account ought to be connected to their network.
IP geolocation is a vital factor in making any security application effective, but this data is how LocationSmart can inform a business about hacking attempts and other suspicious activity, when it’s happening, and close in on their physical location.
It can also be applied to monitor mobile platforms, even those mounted in work vehicles or external terminals. Knowing where work tablets, phones, and laptops are assists in loss prevention and productivity by making sure offsite workers are where they ought to be. Read more: LocationSmart | Wikipedia and LocationSmart | Crunchbase
Being connected to so many users at once, businesses may come to rely on their interest in streaming to generate revenue. If user chooses to share their user information, or another user manages to spoof an account, that business is receiving no revenue while they host a stream.
Even legitimate users may be using streams to pirate content, costing the hosting business that way. With IP geolocation, businesses can ban unauthorized users and block unwanted actions, and use the data to prevent piracy and account sharing in the future.
Even when it comes to advertising, LocationSmart plays a vital role. Using IP geolocations, potential customers can be targeted with ads that not just reach them by location but in real-time. With push notifications and personalized SMS messages, any business has a chance to use promo codes and sales events to get user attention based on where they are.
These are just some of the ways a business can user IP geolocation data to function better, and they applications are numerous. But LocationSmart goes beyond data, bringing businesses a team that’s well versed in grolocation services that can help a business outperform others in the same industry.
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