Some remember that in 1991, the city of Grand Rapids floated a plan to build a sport-convention center north of the downtown location. Dick DeVos was against the plan and lobbied hard to stop it. His reasoning was that that the new center would experience the same fate as the Pontiac Silverdome and Palace of Auburn Hills in Detroit. Certain venues can attract sports teams that can devastate a city’s entire economy if they decide to pack up and leave.
The active campaign by Dick DeVos led to the formation of a group called Grand Action. This group consisted of area business leaders who were the influencing forces behind the construction of the Van Andel Arena. They were also behind construction efforts of the DeVos Place Convention Center and the medical school of Michigan State University.
Dick DeVos used his considerable influence to alter the skyline of Grand Rapids. Dick DeVos and his wife are both heirs to massive family fortunes. Their union has produced a power couple who have spent their lives attempting to steer policies and control the destinies of institutions.
Education still remains one of the family’s biggest initiatives. Dick DeVos founded the West Michigan Aviation Academy. The school teaches academics, engineering, and aviation. Students attending this school can benefit tremendously. Of course, the nation may very well need more such academies to train students as aviation industry personnel retire.
At the academy, students do experience a full academic life. Its clubs and activities help to build the surrounding community as well. Students can look forward to acquiring new skills and accumulating the experiences that will benefit them throughout their lifetime. The academy also offers athletic activities. Dick DeVos and family are a force to reckon with.
In the current world that we are living in, it is true to say that social and digital dynamics have a great influence on our daily lives. This impact is more evident and more intense when it comes to marketing new products. However, it is worth to note that when these approaches are used inappropriately, they can be counterproductive. In most cases, the brands that attract the consumer’s attention the most have the customers’ needs at the center of its mission and strategies.
This implies that for a product to be introduced successfully into the market, it first needs to address its benefits and the values that such a product is likely to add to the lives of the consumers. As such, if you are a seller that is looking forward to introducing or even advertising his products in the market, considering the following steps can be helpful.
Keep the Advert Simple To Make It Memorable
According to Walt Disney, what matters the most in the product promotion process is ensuring that the client gets the storyline clearly. As such, a great product introduction outlines what is new and better in the product at hand. However, this is not always a walk in the park as it sounds. Therefore, it is vital to ensure that all the forces are unified and focused on what is important.
Bring The Product To Life To Make It Real
The second principle of product promotion is based on consumer experience. This implies that you need to ensure that you have brought out the best consumer experience for your clients. Here you need to tell, clients, how the product will appear on their bodies, what exactly does the product do, and how they can use such products. This way, your product promotion will reach your chosen audience effectively and also create the desired impression.
Marc Beer, an iconic individual in the medical industry, recently got hired by LumeNXT to become the head of the board. Marc Beer has been a part of the health care system for several years and has helped put various institutions. Marc’s accomplishments make him fit for the role at LumeNXT. Marc has brought about growth and development in multiple aspects of the pharmaceutical industry. For example, in biotechnology, the invention of new equipment and drugs for use in treating certain diseases. LumeNXT is a privately-owned institution that was established to develop surgical illumination products for use in minimally invasive surgery.
LumeNXT’s advanced technology is used to improve the outcome and the process of surgery generally. LumeNXT is premiering the use of LED illumination for minimally invasive procedures. Marc Beer will work with the LumeNXT team and will make use of the illumination devices to carefully and securely carry out the surgery. The team will consist of experts in Surgical Illumination and can make use of the LumeNXT tools. Marc is glad to be a part of LumeNXT and advancing the devices for global use. Marc is sure that when more medical institution incorporates minimally invasive procedures in their surgery routines, the LumeNXT technology will become widely used.
According to medical experts, the illumination devices have several advantages in surgery. Its benefits include positive results, safe approaches during surgeries, few complications since surgeons get a better view of organs while carrying out surgery. They also provide ease in doing operations. With the new illumination technology, LumeNXT has provided an excellent platform that improves accuracy during operations and improves the safety of patients. The co-founder of LumeNXT, Paul Rhyne, has faith in Marc abilities since he has since the work he has done with other institutions. Marc has assisted numerous firms in developing from the ground up; he has been a part of the growth journey of several institutions. Each firm he has worked with has emerged triumphant and has attained its vision.
Marc Beer is the founder of Renovia Inc; he established the firm in August of 2016. Renovia Inc primarily focused on pelvic floor disease. The disease mainly affects women, and from research, a large number of women from across the globe have the disease. Marc is also the founding chairperson of Minerva Neurosciences Inc. Minerva is a medical institution that primarily concentrates on finding suitable candidates to help in obtaining diagnostics for CNS disease. Apart from handling clinical trials, the organization also creates treatment products for other conditions.
Marc has worked with several institutions in the past. He has been part of the management team at various institutions. For instance, Marc was the CEO at ViaCell, where he led the firm to become a prominent institution. He also worked at Genzyme and Abbott Laboratories among others. Learn more: https://ideamensch.com/marc-beer/
Serge Belamant is a renown inventor, as he is the main contributor to the creation of blockchain technology. Cryptocurrencies are very popular today as the individual created a couple of them. His inventions have only made it easier for banks and other organizations to be able to access money such as withdrawals and deposits for example. The inventor was born in the town of Tuile in France in 1953 where he then chose to move to South Africa after some time. It was beneficial for him to live there as he picked up English while living there. Not only was Belamant gifted with intelligence but he also played multiple sports in school that he excelled at in rugby and chess. He also was a member of multiple clubs such as science and bridge to name a few. The individual won many awards at his time in school as he was crowned Head Perfect in the year 1972 along with Victor Ludorum in 1971 and 70. After his high school days, he chose to attend Witwatersrand University and the University of South Africa where he majored in computer systems, technology, and engineering. Learn more about Belamant at Bhekisisa.org
However, Serge Belamant had never completed his schooling as he chased another opportunity of work before he could graduate. The inventor would work for the company Matrix in South Africa with computers, monitoring water levels in South Africa. Through working he had picked up other useful computer skills that would help him later on in his career. Throughout his career, he has been able to work his way up by working for different companies and by receiving training in Washington DC. After a while, he founded his very own company called Net1 as he created the chip used in many debit cards. The system allowed people to be able to see fraud with the chip system. Over time, Net1 expanded to many countries such as Africa, Iraq, Russia, and Ghana. Now, Serge Belamant is working with his brand called Zilch Technology Limited to advance in the cryptocurrency business. Serge Belamant is widely regarded as the creator of blockchain technology with huge contributions to the IT world.
Ara Chackerian is a renown investor and philanthropist who has carved out his name within the city of San Francisco. A lot of his work comprised of building the link between the technological advances of this age right along with the health care service industry. His focus also extends to environmental and youth causes that could potentially be of great utility to those who are involved. One such sustainable project he is working on is a teak farm in the wild life of Nicaragua. This farm will benefit the land of Nicaragua as well as provide families there with a stable economic income as well. His work specifically with transcranial magnetic stimulation has led him and his partner to spend over a decade build radiation centers across the northern hemisphere with the belief that this form of treatment coincides with talk therapy and pharmaceutical medication.
Ara Chackerian is a strong believer in investing in health care for the long term because he say in his own words that the health care industry is going to adapt to the future generations as well as continue to be in demand because humans will always need health care. According to some of his research the health care industry makes up about eighteen percent of the overall economy. The drive behind this percentage could be attributed to the rising number of retiring baby boomers which will also increase the percentage that the health care system makes up. Even with obstacles in the way the health care shlystem seems to work itself around it so the best long term investment in his view is the health services.
Ara Chackerian earned his bachelors degree from the University of Florida and served mostly as a director for various health companies. He was the director for Evolute Consolidated Holdings Incorporated. He also served as a director for Pipeline Health Holdings.
The Alpha Aviation Academy was established ten years ago by Bhanu Choudhrie. He is one of the most renown businessmen in Asia and the U.S. Since the establishment of the company, they have trained more than six hundred cadets through MPL. However, most graduates have been securing position working as second officers with the Airbus A320. The Academy has focused more on diversity where they have received over 300 candidates in over 60 distinct countries. Females have been underrepresented in the aviation field. Thus Alpha Aviation Academy has focused imposing female candidates improving the world percent of 3.
Today, over 20 female candidates are currently, training in the Academy with more than 30 who have already graduated. Mostly, professionals such as lawyers and doctors have been attending the AAA Academy for training. However, they have extended the age limit of obtaining an MPL license to 35 years. Through Bhanu Choudhrie Leadership, the Academy has been able to continue internationally with aviation companies such as Australia Airways Aviation, UAE Etihad Airways and the Alpha Aviation Group of the Philippines. These opportunities have unlocked ways for many people to pursue their career in aviation. Join prabook.com for more info about Bhanu Choudhrie.
Through their diversity drive, many cadets have applied in the aviation school meeting the aviation industry of having over 650 thousand commercial pilots by 2037. Recently the Academy held their 10th anniversary which was attended hundreds of prestigious guests. Bhanu Choudhrie who is the Director of the company Alpha Aviation Group Graced the event. He was extremely fearful of the success they had gained for the past few years. Through diversity, the company has been known on a more global scale.
AAA has nourished the dreams of many young and women. They have equipped them with various aviation skills thus taking the MPL license. Also, he congratulated all the cadet and staff that help the company break the critical milestone. The company is looking forward to matriculating more growth and diversity in the future. Under Bhanu Choudhrie leadership, the company has created a platform for young pilots to excel. The company will be groundbreaking in the aviation industry through innovative technology and empowering more female cadets into aviation.
Forbes has been publishing a list of rich investors annually. They always keep track of these peoples net worth. As a result, they can make sure that the list has some form of accuracy. Although Forbes formulates a list that contains all the rich investors globally, in this context, the main focus will be in Africa.
Although Africa is underdeveloped when compared with other nations, the continent has been able to produce billionaires. Despite women being victimized and being denied opportunities, some of the women have been able to overcome these challenges, and they are happy that they have succeeded against all the odds. Isabel dos Santos is one of these women, and she is happy to be a self- proclaimed billionaire. In 2018, she was the ninth richest African billionaire. However, she became the eighth richest African billionaire in 2019.
The changes took place since some of the African billionaires have lost a significant percentage of their wealth. Some of these billionaires deal in stocks, and they are amongst the largest shareholders in some of the companies where they have acquired a significant amount of shares. The African currencies also lost some value, and that is why the percentage of these peoples wealth reduced drastically. In 2019, there were only 20 billionaires from Africa. Despite all these changes, Isabel dos Santos has maintained her wealth accordingly. Isabel dos Santos is from Angola, and he has made a significant investment within the nation.
Her net worth in 2018 was $2.7 billion. Since some significant changes had taken place, her net worth dropped to $2.3 billion. Isabel dos Santos has significantly invested in the telecommunication sector through Unitel. As the largest shareholder at the firm, the devaluation of the stocks affected her net worth. Other companies where she has invested include Galp.
Other billionaires who have made it to the Forbes list include Akilo Dangote. Over the past eight years, the entrepreneur has managed to maintain the position one of the Forbes list of African billionaires. Dangote is from Nigeria, and his net worth amounts to $10.3 billion. The devaluation of the currencies also affected his net worth. Nevertheless, he is still the richest African entrepreneur. Some of the companies where he is a major shareholder include Dangote cement.
Smita Shah, President and CEO of Spaan Tech, was on Steve Cochran Show to discuss how she carved out a career in tech and the importance of engineering. She started the company 20 years ago with a goal to bring talented people together to work on various projects and make a difference. Shah was very good at math and related areas growing up, a thing that made her unique among students.
Smita Shah adopts a simplicity personality that people mistakes her for a sales person for the company. In fact, some people find it difficult to believe that she holds a master of science in civil engineering from MIT to this day. She is among the most successful women in the American tech industry and she encourages minority to pursue their ambitions and succeed.
Women have a tendency to become successful when they get into the math and science field. Actually, Smita Shah believes that many of the women pursuing tech courses in MIT are highly likely to be successful. She does not like that the math and science field is more associated with the male gender than female gender.
When she started Spaan Tech, she didn’t really care or rather worry about the business not becoming successful. She was comforted with the perspective that if it fails, she could try something else like getting employed by some company. She acknowledges it can be hard to start a business and get suitable talent. Smita Shah believes that more effort should be made to encourage to pursue careers along the math and science field. Some people often get scared of the math and science but they are just simple facts of life.
Smita Shah describes the engineering profession as a noble profession and she recommends it for girls. It gives room to have family and you can live a fulfilled life with a career in the engineering field. Smita Shah suggests that women should support each other to excel in the field. Whenever she faces a challenge at the workplace, she embraces it and finds a way around it with a sober mind. Smita Shah’s company can handle road construction, bridge construction, integration to the public system and more.
You can look for Smita Shah for anything tech ranging from roofs and solar panels to tech tasks. Shah has become a highly influential leader as well as a keynote speaker frequently featured in local, national, as well as international media. She has received a number of accolades serving on the Board of Directors of businesses and organizations. She also served under White House administration. She was recognized with the ‘Ellis Island Medal of Honor’. She is committed to strengthening international partnerships. Learn more: http://elpc.org/board/smita-shah/
Currently one of the most respected women in the world, Isabel Dos Santos is a renowned entrepreneur, and one of Africa’s most affluent women. Isabel who also happens to be the daughter of former Angolan president has successfully scaled the heights of success, creating a spot for the African woman on the world map. Her success not only paves the way for the African woman but all women in general, as she proves that despite the world’s billionaire list being male-dominated, it is possible for a female to get a spot with the alphas as long as she is determined enough.
At the age of 45, Isabel Dos Santos is not only a winner in the board room but also at home as well as she has over the years successfully managed a series of businesses and at the same time, managed to take care of her three kids and husband. On top of business and family, Isabel still finds time out of her busy schedule to give back to the community. She has initiated a long string of women and youth empowerment programs in Africa such as a strawberry plantation in Humpata which gave over 120 women a source of income. Additionally, she goes out of her way to change the negative perspective that the world holds towards Africa by sharing intriguing success stories of the African youth or woman through a platform known as sharing by Isabel Dos Santos.
Isabel is indeed proof that a woman can handle it all effectively. Her presence at the top serves a diverse array of purposes. For instance, she is a living example that even Africans have the potential to become the best if only their talents and abilities are well natured. Isabel Dos Santos also proves that what a man can do; women can do it better. She is indeed the epitome of success.
Visit her facebook to learn more about her platforms.
“Isabel Dos Santos é uma visionária empreendedora angolana (…) inspirou uma nova geração a alcançar os seus sonhos.”Quando o nosso trabalho e esforço são reconhecidos🙏🏾.Entrevista à CEO World Magazine: “Reveals Her Bold Plan for the Future” https://t.co/g0XPgSQZ0C via @CEOWORLD
Isabel Dos Santos was born in Azerbaijan but later moved to London where she attended an esteemed girls school. After graduating high school, Isabel enrolled at London’s King’s college where she pursued an engineering degree. It is while here that she met her husband, a son to a renowned businessman in Congo. After completing her studies, Isabel got a position at Cooper’s & Lybrand and also took to entrepreneurship by establishing a restaurant in Luanda Island. Since then she has slowly transformed and is now one of the most respected figures in the world.
The contemporary world has witnessed a wave of changes that have championed for gender equality all over the globe. Most societies have continued to fight for equal opportunities for women; for them to be accorded the same privileges that are accorded to their male counterparts. One such person that has benefited from the fight for equality is Isabel dos Santos. She has managed to rise above all challenges and carve out a niche for herself as one of the most successful business women in Africa.
Isabel dos Santos confesses that attaining success in an environment hitherto dominated by men is no mean feat. Her success speaks volumes and reflects a determined woman who didn’t bow down by societal pressure and competition from her male counterparts. Her success is mirrored in her Forbes rating. She was noted to have a net worth of more than 2.4 billion dollars as of 2019. Her relentless work has seen her net worth grew each year and earned her a place as one of Africa’s richest women. Read more about Isabel Dos Santos at plataformamedia.com
How Isabel dos Santos has Managed to Rise to the Top
Isabel notes that a good education is a crucial ingredient for success, especially for girls. Her father strived to give her the best education in the United Kingdom, where she acquired both academic and social skills that she has used to navigate the uncertain world of entrepreneurship. She recounts how her father encouraged her to pursue a course in the previously male-dominated fields of science. She finally enrolled for a degree in engineering, in line with her father’s wishes.
Isabel dos Santos reiterates that her parents were insistent on providing her with an education that focuses on competitiveness and confidence. It was the only way she could cultivate and uphold independence throughout her adult life. She advises other parents to teach confidence and responsibility in the girls from a tender age. That will be the cornerstone that will enable them to fend for themselves and be self-reliant in adulthood.
Charity and Philanthropic Activities
Isabel dos Santos had been on the forefront in improving the lives of the less fortunate through donations and mentorship programs. She has sponsored social ventures meant to promote education and healthcare throughout Angola.