When Holley first broke ground in Wisconsin, it fell into the opportunity to manufacture carburetors for almost every vehicle that found itself leaving Detroit after being manufactured. This alone is what gave them the kickstart they needed as a company. From there, they were able to expand their reach by entering the auto racing scene as they proved they were about delivering high-performance solutions.
Winding up 2018, it was announced in October that Lincolnshire Management has officially exited Holley Performance Products. This is a daring move, but one that wasn’t done in a way that will hinder the future of Holley over the years. In fact, it allowed for a merger that makes 2 brands even more powerful in their own sense, with both working hand in hand.
It wasn’t a moment met with a lack of valuable memories.
While it only made it about 6 years in the Lincolnshire Management portfolio, give or take, it still has come a long way since they first got their hands on it. They were able to not only maintain its customer base but grow it as well by reaching other audiences it didn’t reach before. While exiting the brand doesn’t seem like a way for them to show their appreciation for it, exiting in the way they did surely does.
Driven Performance Brands is a portfolio that directly targets car owners that care. The ones you’d see adding the new upgrades and detailing their cars every other day if not every day. It’s a portfolio full of brands for those that demand the best and newest. Those that keep the auto life close to heart. So, therefore, Lincolnshire Management did well by making a move to continue to allow Holley Performance Products to continue hitting the true connoisseurs of cars.
Sometimes you must let a brand go for it to continue to grow.
As you can see, this is exactly what Lincolnshire Management had to do. Sure, it was a valuable addition to their portfolio, but they were able to make almost 3 times their initial investment. By increasing the value of Holley Performance Products like that, it was nothing but a gain on their ends. They’re the smart ones of the industry for making such a decision.
Lori Senecal is a marketing executive who currently works as the chief executive officer of the advertising firm known as CP+B Global. In a recent announcement, she is going to retire and therefore step down as the firm’s CEO. Over the last three years, she has served as the CEO and has been able to build on the success of CP+B Global. Senecal became the CEO at CP+B Global after spending a few years in a leading executive role at MDC Partners. With her retirement, a number of people will miss her including the founder of CP+B Global Chuck Porter. Over the last three years, Porter has said that it was great working with Lori. He said that she has been a perfect fit for a company that was looking to grow and expand worldwide. With her entrepreneurial mindset, she has been able to build the firm into one of the leading global advertising agencies in the world. Check out fastcompany.com for more.
While Lori will be looking to retire by the end of the year, she has agreed to help the firm transition into new leadership. She will spend the remainder of the year helping the firm find a replacement for her as well as putting together the next generation of the firm’s managers. Lori will use her expertise of marketing and management to find the ideal person for the new role. She will work with the founder Chuck Porter in the evaluation process. By helping elect a new CEO for CP+B Global, Lori will be in position to provide a positive impact on the firm’s future. Check out huffingtonpost.com
Before starting her career, Lori Senecal went to college to finish a degree. She attended McGill University and studied commerce, marketing and finance. Lori would complete a degree in this field. After finishing college, Lori would then begin her career working in the marketing industry. Her most notable experiences were with McCann Erickson and KBS. While working at these firms, she would help them grow in both size and expansion of clientele. Senecal credits her success to her experience as a gymnastics coach. Her coaching experience helped her develop leadership skills that would help her thrive in business. In terms of conducting business, Lori has said that it is important to make money by getting clients and then promoting something of value that they have to offer. Another key attribute to Lori’s success has been her ability to motivate people and urge them to reach goals on a consistent basis. For more details visit Bloomberg.