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Desiree Perez Voices her Opinion against NARAS Sexist Attitude Toward Female Artists

NARAS is an acronym that stands for the National Academy of Recording Arts and Sciences. This organization is designed to recognize the talent and achievement of artists within the music industry. The Grammys took place on January 28, 2018. During the course of the event 86 categories were presented for an award and only 17 female entertainers were awarded.NARAS President, Neil Portnow, spoke out during the ceremony. He stated that women needed to “step up” if they wanted to achieve more within the industry. Many people (mainly female members of the music industry) were angry and saddened by his comments.

They honestly believed that the music industry was free from sexist attitudes that are still problematic for women everywhere.Desiree Perez is a high-powered executive that works for Jay-Z’s Roc Nation enterprise. She was an instrumental figure in Jay-Z’s rise as a businessman. He is now a mogul and much of success in business is because of Perez. She has helped Roc Nation to become a powerful entertainment company that has offices located all over the world. At first, Perez did not respond to Portnow’s remarks at the Grammy’s. However, in February of this year; she singed a letter to the Board of NARAS that explained how the Recording Academy is outdated in their treatment of women who work in this field.

Perez’s name is well known within the industry because she is one of the best negotiators in this business.As the Chief Operation Officer, she ensures that the wishes of Jay-Z are being carried out. Perez is second in command of Jay-Z’s empire. She has a lot of influence on the daily operations of his business. She is also responsible for ensuring that his empire is running smoothly. Many industry insiders respect Perez’s voice and opinion. When she signed the letter addressing the issue regarding sexism in the music industry, many people took her inclusion seriously. They know that Perez is a outstanding businesswoman and that sexist ideas within the field of music should not be tolerated.

You can also visit her Facebook page : Here.

 

Desiree Perez, Producer and Entrepreneur

Desiree Perez is the brains behind Roc Nation’s success. She is its executive, and also an entrepreneur, producer and talent manager behind Roc Nation’s growth. Desiree has played a significant role in making financial decisions for the company. She is an influential person in the entertainment industry. This has made her well-known and respected by many individuals.Roc Nation is an entertainment company formed by Shawn “Jay-Z” Carter in 2008. Its headquarters is located in New York while other offices are in Los Angeles, London, Austin, and Nashville. Jay-Z put his faith in Desiree and hired her to be the Chief Operating Officer in 2009. Jay-Z’s company is a big success, thanks to the lady who transformed him from a rapper to a businessperson.

The company has paved way for so many artists in the music industry. Some of them being DJ Khaled, Rihanna, Meek Mill, T.I, Omarion, J.Cole, Big Sean, Demi Lovato, Rita Ora, and Shakira. All of them have had a successful career. ROC Nation has also raised some great sports stars.The company is divided into three parts; Roc Nation Records, StarRoc and Roc Nation Sports. Roc Nation Sports is headed by Desiree Perez’s husband, Juan Perez.

Desiree has never been left out when it comes to contract and business negotiations because she is a pretty good negotiator who always works in the interest of her clients. She also plans for tours and makes sure that performances are satisfactory and even better. Desiree does this by partnering with prominent technology and fashion industry companies to make sure that her clients’ careers are a success.Desiree is taking the male-dominated industry by storm and proving that women too can do the jobs. She has branded and promoted her clients the way she does best, and they are all a success.