Desiree Perez is the brains behind Roc Nation’s success. She is its executive, and also an entrepreneur, producer and talent manager behind Roc Nation’s growth. Desiree has played a significant role in making financial decisions for the company. She is an influential person in the entertainment industry. This has made her well-known and respected by many individuals.Roc Nation is an entertainment company formed by Shawn “Jay-Z” Carter in 2008. Its headquarters is located in New York while other offices are in Los Angeles, London, Austin, and Nashville. Jay-Z put his faith in Desiree and hired her to be the Chief Operating Officer in 2009. Jay-Z’s company is a big success, thanks to the lady who transformed him from a rapper to a businessperson.
The company has paved way for so many artists in the music industry. Some of them being DJ Khaled, Rihanna, Meek Mill, T.I, Omarion, J.Cole, Big Sean, Demi Lovato, Rita Ora, and Shakira. All of them have had a successful career. ROC Nation has also raised some great sports stars.The company is divided into three parts; Roc Nation Records, StarRoc and Roc Nation Sports. Roc Nation Sports is headed by Desiree Perez’s husband, Juan Perez.
Desiree has never been left out when it comes to contract and business negotiations because she is a pretty good negotiator who always works in the interest of her clients. She also plans for tours and makes sure that performances are satisfactory and even better. Desiree does this by partnering with prominent technology and fashion industry companies to make sure that her clients’ careers are a success.Desiree is taking the male-dominated industry by storm and proving that women too can do the jobs. She has branded and promoted her clients the way she does best, and they are all a success.