Fabletics became famous in 2013 after it launched its US online store and began to offer athletic wear for women as well as sports gear.
The online brand is managed by American actress Kate Hudson who has been dedicating most of her time to the business instead of acting. What is more, Kate Hudson has proven to be a talented brand representative, and her management and leadership skills have contributed significantly to the success that the brand of Fabletics is experiencing today.
Kate Hudson became a part of Fabletics after the founders Don Ressler and Adam Goldenberg decided that they would like a promising woman to represent the Fabletics brand which is geared towards women and has the goal of helping women to become the version of themselves they want to be.
According to the President of the company, Kate Hudson was up to speed with the business plan and the social media presence as well some more crucial decisions about Fabletics from the very start. She has been taking a very active part as the face and the voice of the women’s athletic wear brand.
Over the years, Fabletics has accomplished a number of achievements and has made itself stand out from the rest in many aspects. For one, Fabletics has got one of the most effective memberships on the market. The online brand has a VIP membership that requires the customer to fill out a questionnaire called The Lifestyle Quiz. The quiz is actually somewhat lengthy which has been criticized by some celebrities. At the same time, users have stated that the Lifestyle Quiz is really effective and useful for them as it allows each customer to share exactly what they like and dislike and what is most helpful to them in their daily fitness routines and lifestyle.
The model of the membership that fabletics utilizes allows the brand to be one of the best informed online names on the market when it comes to their client base. The brand is able to gather plenty of information about each individual person even before they fill out the lifestyle quiz or make an independent purchase from the online store. That is possible due to the software that fabletics utilizes which monitors the behavior of the user, gather data, and creates personalized merchandising for each client. That is one of the most crucial aspects of having a successful online store these days.
Fabletics has set itself up for a lot of success in the upcoming years. The company has worked with charities such as FTBS (Fashion Targets Breast Cancer) to raise awareness and money for the women who have the disease and with celebrities such as Demi Lovato who is one of the firmest believers of the brand’s message.
Fabletics also launched a footwear line in the summer of 2017. The company is planning a physical expansion as well due to the demand of their audience. Fabletics already has a few brick-and-mortar- store around the United States but will be establishing more in 2018.