Although they aren’t household names to most Americans, Randy Ray and Wendy Lewis have long been known throughout the North American direct-selling business as some of the most talented and astute entrepreneurs to have ever graced the industry. Responsible for the formation of dozens of great companies, the couple has enjoyed immense wealth and power within the industry for decades.
But as Ray and Lewis approached the typical retirement age, they pondered whether it was time for them to finally hang up the towel and enjoy the fruits of their labors. In August of 2009, the couple finally took the plunge, trading in their lives of quintessential workaholics for the leisure and luxury of retirement in an exclusive Florida community. But old habits die hard. It didn’t take long for Ray and Lewis to develop a serious itch for the fast-paced excitement and deep sense of meaning that they left behind when they exited the business world. They started selling a few products out of the garage of their Florida mansion. Soon, the couple was back to spending 70 hours per week and more on their new venture, which was now trading under the name of Jeunesse Global.
Early on, both Ray and Lewis made the conscious strategic decision that they would focus their new venture on the East Asian market. The couple had travelled extensively through the region and was well aware that the population had been stuck under the jackboot of communism for the better part of a half century. Ray and Lewis knew that as free market reforms continued to take hold throughout countries like China and Vietnam, that those markets would represent one of the most bounteous opportunities in the history of commerce. They quickly started making efforts to recruit some of the top product distributors from the region.
This bet would prove to be one of the best that Ray and Lewis ever made. Today, Jeunesse Global is a force majeure throughout much of the East Asia region. It has made billions of dollars in sales, much of which have come from its health and beauty products that are specially tailored to the Chinese market.