Marketing and advertising is the environment in which Gustavo Martinez evolves. He is one of the most successful advertising directors in the world and has worked for many of the world’s largest business firms. He has created some of the most remembered ads of our century, and his work is often thought to be part of the modern pop-culture movement.
Gustavo Martinez has excellent credentials. He has lead companies like J. Walter Thompson worldwide, one of the largest marketing firms in the world, McCann worldgroup and Ogilvy & Mather. All of these being leading world marketing firms.
On a recent interview, Gustavo Martinez shared many of his marketing insights and his forecast for the future of the industry so let’s recap these ideas here.
Martinez was asked about The future outlook for marketing. He says, “Among many other changes he says that consulting will still be an important part of the marketing process, and advertising firms will continue to grow in this area.” Gustavo Martinez believes many marketing experts will become consultants, and that this is a time-tested area that seems to do well for customers.
Gustavo Martinez also believes that creativity will continue to play a major role in marketing. It is creativity that makes this industry more challenging but also more rewarding than other industries. In marketing there is no one set way of doing things. You can’t perfect and refine a system. Marketing and advertising requires a intuitive flair for getting things done, and it must be coordinated by a team of creatives that work well together.
Gustavo’s Typical Work Day
When asked about his typical work day, Gustavo agrees that he meets all of the stereotypical qualifications of a workaholic. He generally get up at 7 every morning, has breakfast with his family and goes to work. He begins his work-day by reading emails and the news, and starts work at about 9. Once in the office, he usually works for about 12 hours.
The Creation of Ideas
When asked about how he makes ideas become a reality, he says that it is a diversity of ideas and of creative backgrounds, and experiences that allows his team to find the insight to solve a creative problem.
Gustavo’s job is to keep his team inspired by giving the right creative a project that interests him. His role is to motivate his team of talented artists so they produce better solutions to the issue at hand.
His staff has a very diverse in background in experience, creativity and thought. It is this that gives him that creative edge over other advertising companies. This diversity of backgrounds allows him to please all of his customers and find needed solutions.
What Trend Is The Up and Coming Vogue of Marketing?
When asked about trends of the future and which are the most interesting, Martinez said, “We will see the biggest change and challenges with the Internet of Things (IoT ).” He believes the connectivity between an appliance in the internet, a medical device and an app, the television and the computer could deeply change the way marketing industry reaches out to connect with people.
At the point where the interview closes, Gustavo Martinez is asked about the strategies he uses to expand his enterprise, he says his success is based on his team. He believes that having top talent, different interest and backgrounds is what makes his advertising company diverse and interesting.
Follow Gustavo Martinez on Facebook.