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Gustavo Martinez – Offers an Opinion on The Future of Advertising

Marketing and advertising is the environment in which Gustavo Martinez evolves. He is one of the most successful advertising directors in the world and has worked for many of the world’s largest business firms. He has created some of the most remembered ads of our century, and his work is often thought to be part of the modern pop-culture movement.

Gustavo Martinez has excellent credentials. He has lead companies like J. Walter Thompson worldwide, one of the largest marketing firms in the world, McCann worldgroup and Ogilvy & Mather. All of these being leading world marketing firms.

On a recent interview, Gustavo Martinez shared many of his marketing insights and his forecast for the future of the industry so let’s recap these ideas here.

Martinez was asked about The future outlook for marketing. He says, “Among many other changes he says that consulting will still be an important part of the marketing process, and advertising firms will continue to grow in this area.” Gustavo Martinez believes many marketing experts will become consultants, and that this is a time-tested area that seems to do well for customers.


Gustavo Martinez also believes that creativity will continue to play a major role in marketing. It is creativity that makes this industry more challenging but also more rewarding than other industries. In marketing there is no one set way of doing things. You can’t perfect and refine a system. Marketing and advertising requires a intuitive flair for getting things done, and it must be coordinated by a team of creatives that work well together.

Gustavo’s Typical Work Day

When asked about his typical work day, Gustavo agrees that he meets all of the stereotypical qualifications of a workaholic. He generally get up at 7 every morning, has breakfast with his family and goes to work. He begins his work-day by reading emails and the news, and starts work at about 9. Once in the office, he usually works for about 12 hours.

The Creation of Ideas

When asked about how he makes ideas become a reality, he says that it is a diversity of ideas and of creative backgrounds, and experiences that allows his team to find the insight to solve a creative problem.

Gustavo’s job is to keep his team inspired by giving the right creative a project that interests him. His role is to motivate his team of talented artists so they produce better solutions to the issue at hand.

His staff has a very diverse in background in experience, creativity and thought. It is this that gives him that creative edge over other advertising companies. This diversity of backgrounds allows him to please all of his customers and find needed solutions.

What Trend Is The Up and Coming Vogue of Marketing?

When asked about trends of the future and which are the most interesting, Martinez said, “We will see the biggest change and challenges with the Internet of Things (IoT ).” He believes the connectivity between an appliance in the internet, a medical device and an app, the television and the computer could deeply change the way marketing industry reaches out to connect with people.

In Closing

At the point where the interview closes, Gustavo Martinez is asked about the strategies he uses to expand his enterprise, he says his success is based on his team. He believes that having top talent, different interest and backgrounds is what makes his advertising company diverse and interesting.


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In today’s world, it is pretty amazing to see 90 year olds running marathons. This makes these super- seniors pretty exceptional and they are a steady reminder that the human body and brain can age well.

Read: Prevagen Improves Memory Regular Strength 10mg, 30CT

Granted, recent research has shown that good nutrition and physical exercise are key to making that happen.

In all honesty, the dietary supplement known as Prevagen is looking very promising as a brain nutritional enhancing supplement.

It is an oral pill that has been clinically shown to help with things like mild memory loss that is associated with aging. Here is some evidence that you will need to consider.

  1. In a double- blind, placebo- controlled, computer- assessed study, Prevagen had improved certain areas of cognitive function over a period of 90 days.
  1. In a clinical trial, one of the subgroups of adults with mild, age- related cognitive problems who were taking just one Prevagen every day over the 90 day time period, were showing improved measurements in relation to their memory.
  1. Researchers have reported that Prevagen not only improves memory, but it also supports healthy brain function, clearer thinking, and sharper minds. Interestingly enough, Prevagen contains apoaequorin, which is an ingredient that is originally found in jellyfish.

All of this news is very exciting. It is yet one more way to keep your brain as healthy as possible all while supporting normal brain related aging. Several studies have been exploring the possible links between physical and mental fitness as a way to inspire people to be more active.

As these studies have shown, doing some kind of exercise is a really good way to help your body and mind prepare for things like interviews, exams, and even creative projects. Exercise is also able to help protect the brain when it comes to age- related cognitive changes.

The hippocampus is one of the brains responses to aerobic exercises. Some well- controlled studies that involved seniors, young adults, and even children show that this part of the brain actually grows when people get fit.

Since the hippocampus is actually the core of the brain’s memory and learning systems, it is very likely that this is the link between cardiovascular fitness and boosting cognitive function.

While this clearly proves that exercise can slowly start to improve your memory and overall brain wiring, there is a much more immediate impact on the memory formation as well.

A group of German researchers have showed that simply cycling or walking during a learning program, not before, helped their volunteers grasp a foreign language that was brand new to them.

Exercise can also help you focus more on the task that you are doing. Studies have shown that when children had 20 minute bouts of aerobics- style exercise incorporated with their lessons, their attention span actually improved.

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Over a year ago there was a more randomized controlled trial that took a look at the effects of daily after- school sports classes over the school year.

The children not only achieved better fitness, but they were also less distracted and they were able to multitask while using the information that they recalled.

Learn more about Prevagen:

HCR Wealth Advisors: Helping Your Optimize Your Wealth When it Matters Most

An important part of what makes HCR Wealth Advisors different from other wealth management organizations is the effort they go to make their services personable, customized, and steadfast. That might sound easy, but when life’s troubles come to anyone- the first thing that disappears is support. That’s true of friends, family, and even professional relationships. HCR takes pride in sticking with their clients through tough life changes such as divorce, legal trouble, the loss of a loved one, retirement, and more.


In the end, this means HCR develops deeper ties of loyalty than the average wealth consulting firm can. In other words, they earn trust the hard way.

That being the case, HCR has developed a unique level of expertise in an area where regulatory compliance poses some extraordinary challenges- namely, charitable donations. Charities, and those who regularly make significant charitable contributions can face a high degree of federal scrutiny. The reasons for this are many and varied.

But HCR’s expertise in this area can help charitable givers to get the tax breaks they want, and the flexibility they need to maintain their dedication to charitable giving. Among other things, they can show you how charitable giving can help your company’s bottom line to remain solid and secure.

Here are a few of the ways they help their philanthropic clients:

Tax Deductible Stock Donations

Many people are unaware that stocks can be given as charitable donations. Stocks are a great way to support your favorite charity. It is a type of gift that does keep on giving. Best of all, these are tax-deductible.

Eliminating Tax Liabilities

Under-performing stocks can be a tax liability. As such, they can quickly lose their value. Donating stocks is a great way to offload them.

Optimize Cash Utility

By donating stock and depositing an equal amount of cash into your portfolio, you can maintain its face value while enhancing its performance.

The Benefits of Donating Stock

You can raise the total value of your charitable gifts by donating stocks. This is a great way to optimize your write-offs while supporting the cause you care about.

These are just a few examples of how HCR is using their unique expertise to help people like you get the most out of their assets.

This article is provided for informational purposes only and should not be interpreted as investment advice. HCR Wealth Advisors is not affiliated with this website.

LocationSmart is Streaming Workflow

LocationSmart is the world’s largest LaaS provider, with clients in over 200 countries ranging from Fortune 500 companies to small startups. Its technology is used by customers seeking comprehensive, context-aware application development. The company reaches over 15 billion connected devices globally, and its identity services authenticate over 1.5 billion transactions every month. LocationSmart recently launched in Canada, and provides cross-carrier services to over 90% of mobile subscribers in the country.


With LocationSmart, developers have access to a safe cloud LaaS (Location as a Service) platform accessed by only one API. This enables customized location services for apps that can better suit the requirements of clients. LocationSmart’s technology enables developers to perform a variety of actions. GSID (Global Site ID) can track Wi-Fi, CDMA, GSM, WCDMA, and LTE devices, providing a precise location from more than 200 countries. Companies are also able to find devices that are connected to more than 1.8 billion Wi-Fi access points worldwide, along with over 160 million cell tower IDs.


In addition, they can pinpoint over 30 million devices throughout Canada using wireless carriers, with no need for any app installations or extra software for the device itself. They also have the ability to discern locations of over 3 billion IP addresses. Also present is the option to find the location of a browser for over 3.2 billion devices, which works with all of the most popular browsers.


LocationSmart’s LaaS gives application developers the option to utilize enhanced geotargeting, sending customers specifically-targeted text messages for advertising purposes, regardless of location. This is helpful because messages can use the local language and currency dependent on customer location. Through the LaaS platform, companies can use real-time geolocation to monitor network security, automatically detecting suspicious activity in network traffic. IP and device profiling also enable businesses to detect online fraud more easily, through IP address identification, device location, and proxy and host information. The account can then be frozen or denied service.


LaaS also enables 24/7 real-time monitoring of company assets around the world, including machinery, vehicles, ships, and airplanes. This is useful for making sure assets are not straying from the proper route, confirming asset location in case of repairs, tracking devices used by workers, increasing efficiency of operations, easily communicating location-related info to workers in the case of adjustments, and obtaining fast status reports. LaaS also prevents problems in location data due to poor GPS info or signal loss.


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How Smita Shah Keeps It Together

There have been many different business owners and entrepreneurs over the years but none have been quite as young as Smita Shah was when she first became the founder and CEO of Spaan Tech. So how has she managed to keep a level head while managing her own business at such a young age? She recently did an interview on the radio where she discussed her career trajectory and what she would like to do in the future. It all started in grade school when she noticed she was one of the few girls in her math class and the only girl who wasn’t white in her science class. As such, she has dedicated her life to fighting for the rights of women in the workplace, especially in the fields of math and science where they are particularly underrepresented. 

When she first set foot on the campus of Northwestern University, she knew she was destined for great things and she clearly excelled throughout her college career. This was evident by the fact that she graduated in the top tier of her class and received a scholarship to pursue a master’s at the Massachusetts Institute of Technology. During her time in grad school, she was offered the opportunity to complete an internship with the office of the chief of staff in the white house. Afterward, she went on to receive her degree and began her career as one of the structural engineers at a company known as SOM where she worked for a little over a year. 

After leaving this position, she decided to finally make Spaan Tech a reality and they first opened their doors towards the end of 1998. When they were just getting off the ground, she wasn’t sure if they were going to do well which is why she wasn’t that invested in the potential of the business. She knew that if things went south, she could always salvage what was left of her career by moving on to another company. If they succeeded, however, she would have an amazing story to tell her children and future grandkids. Even as the founder and CEO of her own company, however, there have still been instances of people mistaking her for an assistant or simply one of the members of the marketing team. Learn more:

Of course, she was never one to hold grudges but these types of experiences have since led to her trying to get other professional women to support each other in the workplace so they can have the same amount of success as her. One of the main missions of the company is to construct various toll roads, bridges and superhighways to help people safely arrive at their destinations. They have also made sure to install proper lighting in lighthouses, airport runways and call boxes that are only used for emergencies. After two decades, they now have over 500 people working for her and she is firmly invested in the success of each and every one.

Connect with Smita on LinkedIn

Toyo Setal Reduces Environmental Hazards thru Care and Intervention

Toyo Setal would like to contribute to the sustainable development within the global scene as it applies to the work it carries out as a Global Engineering and Construction Company. Today it is mandatory for corporations to engage in practicing sustainable observation and application in the eco-systems in which it is employed. To serve the eco-system efficiently and economically, and for the good of every partner involved within a specific program of development, the entire scope of the project must be understood collectively among all the partners who will be working together.

Below there is a chart indicating the preliminary stages of sustainable application of principles used for a specific project called here the order of sustainable developments. Each project must be treated differently with the broader practices already in place. The reason for the particular scope of how Toyo Setal will integrate its workload into the eco-system has to do with the specific care it ust give to one distinguishing natural setting over another. One eco-system may have many botanical species needing to be located and removed, while another may be more endangered flora or fauna.

Order of Sustainable Development

  • Design of the project
  • Project requirements
  • Scope of project creation
  • Enterprises involved
  • Observation of mitigating elements impacted
  • Sustainable processes being used

Reducing Environmental Dangers in the Ecosystem

  • Observation of the environment under regulation
  • Natural resources being treated
  • Ecosystems and their specific characteristics and care
  • Best practices or conserving a habitat
  • Science and Technology to be used
  • Reducing Environmental Pollution thu control

The chart above shows the order in which a specific eco-system will be treated once Toyo Setal arrives on location and can work in conjunction with the local authority, which has jurisdiction over the permits and licenses that have been granted to Toyo Setal working within the perimeter permits or proximate to an endangered eco-system. The sustainable practices of Toyo Setal have been developed over years of efforts in compliance with good sustainable practices and measured according to specific needs within the boundaries of local professional and trained authorities.

Isabel Dos Santos—an influential entrepreneur and female pacemaker!

In a world where most of the societies are male dominant. Witnessing women set a hallmark in the business market is surely a big deal and worth paying recognition. Isabel Dos Santos is one of those few ladies who has achieved success in many aspects without stepping over her values.

Isabel Dos Santos is an African entrepreneur who was born in Baku, Azerbaijan. She was born to Jose Eduardo Santos. Educated and visionary little girl Isabel maintained excellence in her academic years as well and received tertiary education in engineering from the King’s College in London. Since then, Isabel stepped foot in many business ventures, along with lifting other women. In short. Her business ventures include establishing nightclubs and restaurants in Miami Beach and Angola, creation of Trans-Atlantic Investment Services; she even created many job opportunities of Angolan people when trucking business was introduced.

Isabel Dos Santos formed several entrepreneurial associations with business leaders all around the world. Unitel, the largest telecommunication company in Angola, was also established by her, the company is indulged in many economic and infrastructure projects. She has wealthy financial investments in banking & finance, infrastructure, telecommunications, and other multi-media companies.

Isabel has initiated many projects that have helped Africans boost their local economy. Most recently, Isabel started a project of helping women planting strawberries and startup a whole farm. Isabel walks matching pace with social and corporate responsibilities toe to toe. She has developed many scholarship programs for students and young girls. Building up opportunities for women empowerment, she always stands a keynote speaker at various global conferences for African peace and development.

Isabel Dos Santos has her own business development 5-step plan that has inspired many people. The plan steps are:

1. Set a goal
2. Conduct market research
3. Invest in your idea/concept
4. Form associations with stakeholders
5. Stick with the course.

Women empowerment and lifting biased restrictions form women in Africa is always the central idea of Isabel Dos Santos’s work. Being the richest lady of Africa, Isabel’s intentions are rich and fruitful as well!

Contact Isabel dos Santos:

Sergey Petrossov and JetSmarter

Sergey Petrossov

The private jet company JetSmarter is led by the founder and CEO Sergey Petrossov. Innovating for the affluent market is a strong focus on travel opportunities and hotel accommodations that make it nicer for their growing base of customers. The company has been successful in securing capital with more than $105 million already raised from investments secured by Sergey Petrossov. JetSmarter as a Fort Lauderdale-based private company has seen interest from some big names including a Saudi royal family and celebrity Jay-Z. The capital is helping JetSmarter provide additional services for the affluent to enjoy travel accommodations with better deals offered through the successful company.

Sergey Petrossov has helped his company reach a $1.5 billion valuation by providing services with private air travel. Customers enjoy being able to travel with others as they book their flights and share jets with members of the service. The innovation with this luxury area is supporting a marketplace that encourages better efficiency with bookings. Better utilization is cost-effective for the marketplace and enjoyed by additional travelers. JetSmarter is also able to offer additional product lines with this efficiency and cost savings. The sales proposition is attractive as they build a new market and improve the utilization of existing services.  Increased capacity is helping both the supply and demand sides with these markets.

Sergey Petrossov

Offering additional distribution channels is attractive with arrangements from this model as a brokerage. Sergey Petrossov is providing more options to customers and encouraging more of a social network for those involved. This is also attractive as people have an opportunity to travel with others more affluent with their choices of enjoying tourism or business meetings in another location. With the added services for hotel accommodations, Sergey Petrossov is also working on simplifying the planning for travelers and those needing services once they arrive in another place. Hotel capacity is able to be improved as the members see price deals and options for additional enjoyment.

Prevagen Use and Daily Routines

Aging is no longer perceived as a sole deterioration of the body. Both the removal and addition of recommended lifestyle habits aid against premature physical and mental decline.

Prevagen is a dietary supplement that utilizes apoaequorin, a newly discovered substance found in jellyfish, to promote memory in those experiencing mild memory loss related to aging.


Many methods are used to decrease the speed in which valuable bodily functions are lost. The incorporation of exercise, for instance, increases the body’s blood flow.

The blood flow increase provides a simultaneous increase in the amounts of oxygen and nerve connections in the brain.

Read more: Prevagen Improves Memory Regular Strength 10mg, 30CT


Nutritionally beneficial foods include fruits and vegetables. Such foods promote the healthy functioning of the brain. Fruits and vegetables provide the body with needed vitamins and minerals for adequate physical strength and mental capacity.

A selection of foods, such as processed foods should be avoided from the diet. Foods with refined sugars and salt should be moderately restricted. The same recommendation applies to foods that contain hydrogenated or saturated fat.


Along with healthy food choices, healthy beverages should also be carefully monitored. Drinking adequate amounts of water is the prioritized method towards rehydration. Beverages such as almond milk and tea also rehydrate the body and provide nutrients.

Alcoholic beverages such as wine, however, should be limited to a maximum of a single glass for women and two for men.


In the case that smoking has become a habit, cessation is greatly encouraged. Repetitive nicotine exposure is a continual stimulant to nicotine receptors in the brain. Excessive nicotine leads to a cognitive decline which is seen in cases of dementia.


It is advised to develop hobbies that lead to the strengthening of brain cells. Brain stimulation may lead to cognitive advancement, rather than decline.

Hobbies such as reading, playing games, and socializing with others promote healthy brain function. Among the many hobbies in which the aging adult may choose, socializing with others has been a key method to increase memory.

Individual leisure time also may increase the health of the brain.

Activities such as practicing yoga and quietly admiring natural landscapes lead to meditation, deep breathing, and decreased exposure to mental stressors. Fortunately, increased oxygen through deep breathing leads to an increase in brain function.


Though seen as a passive act, adequate amounts of sleep in appropriate settings are advised for neural connections towards memory formation. Avoidance of caffeine after 3:00pm is also recommended.

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Along with the application of the advice provided, this medication works as a dietary supplement to further prevent mild memory loss related to aging.

Learn more about Prevagen:

A Look At Changes Dick DeVos Has Affected In Michigan

When Dick DeVos caught wind of plans to build a multi-purpose sports and convention arena outside of Grand Rapids downtown in 1991, he fought against it. He was on his way to being Amway Corporation’s chief executive officer at the time, which gave him the ability to contact city officials and lobby against the project.

His concern was that by building this project outside of downtown Grand Rapids it would lead to a decline in economic activity and suburban sprawl. Two years later, he was the CEO of Amway. His campaign against the convention center led to Dick DeVos putting together a group of business leaders named Grand Action. The group built several buildings in downtown Grand Rapids, including the DeVos Place Convention Center, Van Andel Arena, Grand Rapids City Market, and the DeVos Performance Hall.

Dick DeVos is married to Betsy DeVos. Both come from families of incredible wealth. They have spent much of their adult lives pushing for changes in government policies and institutions. They are Republican mega-donors and have been behind major changes in Michigan laws that have affected labor and education.

A major cause for them is establishing charter schools. They also pushed the state legislature and governor to pass a law in 2012 that changed Michigan into a right-to-work state. People that work at companies with unions no longer have to join them.

They gave away almost $140 million between 1989 and 2015 through their Dick & Betsy DeVos Family Foundation. Much of this went to education reform and scholarships for students attending charter schools. They also support arts and culture, churches, health and human services, and leadership initiatives.

Dick DeVos established an aviation-focused charter high school. It is located at Grand Rapids International Airport so that students are inspired by what they see happening outside the windows. There are flight simulators that students use to simulate flying a Cessna airplane. There are 600 students that travel to it from seven counties. One student commutes from 150 miles away, staying at a friend’s house Monday to Friday and the weekends at home.

Every grade at this school teaches aspects of the aviation industry. This includes pilot instruction, the history of the industry, electronics, and plane maintenance. There are two Cessna airplanes for students to fly after they have spent enough time in the simulators. Once a student completes a solo flight they get to wear a white shirt while all other students wear blue ones.

In 2000, Dick DeVos asked Michigan voters to pass a constitutional amendment that would create taxpayer-funded vouchers that students could use to attend a charter school. The voters rejected this measure. He also ran for governor in 2006 but lost against Democrat Jennifer Granholm.

The DeVos have pushed for private school vouchers in other states. 24 states plus the District of Columbia now offer some type of voucher for students to attend a charter school.


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