Doe Deere is known by many people as the CEO of Lime Crime, a vegan and cruelty free makeup company that specializes in make up that features bright, vibrant colors. Deere and her husband started Lime Crime in their apartment in 2008, when Deere was making and altering clothing that she sold on eBay under the name Lime Crime. She started to get comments on her makeup and decided that her bold use of color was something that many people desired.
Lime Crime would be operated by the husband and wife duo for ten years before they sold it, but are still involved. Poppy Angeloff, Deere’s vintage inspired jewelry second company is the couple’s primary focus now. Poppy Angeloff is spun from Victorian style jewelry and is intended to have pieces that are timeless and can be passed down through generations. Deere, who did not have previous experience in jewelry, spent months researching jewelry and jewelry making.
Deere has always had a keen focus on her customers and audience in both of her companies. She takes compliments and feedback from her customers seriously and lives for customers telling her that with her products they have been able to become happier and truer to themselves. Her driving force in her work is color, and the emotional impact color can bring people. Having passion, becoming a customer in your intended field and taking risks are three attributes that Doe Deere believes makes a successful entrepreneur. Deere has embraced how her cosmetics and bold use of color have allowed women to express themselves in ways that they were unable to before and has a passion for making women be more open and love who they are inside and out. It is with Lime Crime and now Poppy Angeloff that Deere hopes to continue to inspire and promote beauty in women around the globe.
Doe Deere, founder and CEO of Lime Crime Cosmetics, believes that a morning routine is crucial to success and happiness. It sets the mood for the way that the rest of the day might go, and many people who have found success in life admit that they have a set of morning rituals they follow. These can help to improve attitude and increase production throughout the entire day, and Doe Deere starts her morning routine by waking up at 8:30am precisely without an alarm.
Doe Deere likes to get 9 hours of sleep, when possible, and believes that good sleep is one of the secrets to beauty. She starts her day out with a full glass of water and does some light yoga stretches. After the yoga, she attends to putting her breakfast together, which is usually grits with some yogurt, fruit, and fresh squeezed orange juice. She then takes a look at the schedule for the day and connects with her team. She also takes some time in the morning to catch up on emails and social media.
After taking care of all of this, Doe Deere listens to some music and begins her morning makeup routine. She uses a spread of her own products and spends anywhere between 15 minutes to an hour applying her cosmetics. She enjoys having this time to herself in the morning and also loves being able to draw on her own artistic abilities to create a unique look for herself. Instead of showering in the morning, she takes a shower at night, which helps her hair to be dry so she can style it in the way she desires.
Doe Deere knows there is science behind how pets can lower stress levels in people, and she loves cats. In fact, she has two Persian cats of her own and loves to spend time snuggling with them and petting them in the morning. She has admitted that she treats her cats like they are royalty, and hanging out with them in the morning always puts her in a good mood; no matter how she felt before.