Women have come a long way in western culture. From lacking the right to vote or being active members of the workforce to being the head of large and successful corporations on AdWeek.com. Lori Senecal is a testament to that success and the prevailing over generations of these struggles. With degrees in marketing and advertising, she has invested herself in one of the most important disciplines of the era of technology. Experts in marketing are necessary to bloggers are corporations who do not know how to navigate through the Internet. With her expertise, Lori Senecal has held positions such as Global CEO for CP+B, overseeing their expansion. Huffington post even interviewed her, featuring her as an example of successful women in business.

Impacting The Culture
Many successful entrepreneurs are only in it to make some money and feed their family. While there is nothing wrong with these goals, it takes a special individual to pursue something more and to labor to make an impact on the world. Lori Senecal told the Huffington Post that changing the culture is integral to success. It is not enough for her to make money. She wants to impact people by spreading values and boosting the economy.

An Identity Crisis
Throughout her entity life, people have always told her who she was and who she needed to be. It always seemed as though her circumstances defined who she was. She was the youngest of four, living in the shadow of her talented siblings. However, rather than allowing others to define her, she used them as a source of motivation on Salary.com. Being the youngest child was not going to deter her from being a success. It motivated her to be something more. This is something that many people can relate to, recognizing Lori Senecal as a true inspiration at https://twitter.com/digitalori?lang=en.

Taking Initiative
Throughout her journey, she has learned that opportunities do not just happen to people. Sometimes individuals can get very lucky, but that is not a common story of success. For Lori Senecal, she knew that she needed to take initiative to be a true leader and a real success. In her interview with the Huffington Post, she told them that the mark of a great leader was that she would not wait for leadership opportunities. She would take the role for herself. For somebody as confident and capable as Lori Senecal, it was a natural fit.