When Holley first broke ground in Wisconsin, it fell into the opportunity to manufacture carburetors for almost every vehicle that found itself leaving Detroit after being manufactured. This alone is what gave them the kickstart they needed as a company. From there, they were able to expand their reach by entering the auto racing scene as they proved they were about delivering high-performance solutions.
Winding up 2018, it was announced in October that Lincolnshire Management has officially exited Holley Performance Products. This is a daring move, but one that wasn’t done in a way that will hinder the future of Holley over the years. In fact, it allowed for a merger that makes 2 brands even more powerful in their own sense, with both working hand in hand.
It wasn’t a moment met with a lack of valuable memories.
While it only made it about 6 years in the Lincolnshire Management portfolio, give or take, it still has come a long way since they first got their hands on it. They were able to not only maintain its customer base but grow it as well by reaching other audiences it didn’t reach before. While exiting the brand doesn’t seem like a way for them to show their appreciation for it, exiting in the way they did surely does.
Driven Performance Brands is a portfolio that directly targets car owners that care. The ones you’d see adding the new upgrades and detailing their cars every other day if not every day. It’s a portfolio full of brands for those that demand the best and newest. Those that keep the auto life close to heart. So, therefore, Lincolnshire Management did well by making a move to continue to allow Holley Performance Products to continue hitting the true connoisseurs of cars.
Sometimes you must let a brand go for it to continue to grow.
As you can see, this is exactly what Lincolnshire Management had to do. Sure, it was a valuable addition to their portfolio, but they were able to make almost 3 times their initial investment. By increasing the value of Holley Performance Products like that, it was nothing but a gain on their ends. They’re the smart ones of the industry for making such a decision.
See more about Lincolnshire here https://www.privcap.com/firms/lincolnshire-management/.